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Joining 'The Digital Transformation Anthem' at your earliest is the Survival of the Fittest!

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Posted on Aug 20, 2019
by Priyanka Roy ( Business Development Consultant)

Joining 'The Digital Transformation Anthem' at your earliest is the Survival of the Fittest!

For any Business, that places ‘the customer’ at the Heart of their strategy– paying attention to the goal of ‘Digital Transformation’ is of utmost importance to them.

Under the aspects of digital transformation are the concepts of ‘going paperless’, ‘going cashless’, ‘physical to digital’ which is continuing to affect human life, individual businesses, and society as a whole– of course for the best at a massive level. Organizations must digitally transform all their processes so that they can deliver an excellent customer experience.

" Gartner says, 89% of enterprises/organizations have already adopted or planning to adopt a ‘digital-first business strategy’ namely- in retail, banking, educational, healthcare, aviation, logistics, manufacturing, lifestyle and the number of sectors continues to grow. "

We can have a better understanding of ‘Digitization’ through some real-world examples:
1. Airbnb, Expedia, Trivago, OYO Rooms (Hospitality management)
2. Amazon, Flipkart, Snapdeal, OLX, eBay, Grofers (eCommerce)
3. Paytm, Google Pay (Financial sector)
4. Byju’s App (Training and Teaching)
5. Netflix, Amazon Prime, Alexa, Spotify,, Dream11 (Entertainment/Sports gluiness)
6. Ola cab, Uber (Transportation)
7. Swiggy, Food Panda, Zomato, Uber Eats (Food & Beverages)
8. UrbanClap (Home Service Marketplace)

The above companies showcase that Digital transformation is the integration of digital technology into all areas of business, fundamentally changing how we operate and deliver value to customers. In a nutshell, ‘Agility’ is the key to this new anthem!

Its high time we understand that Market is transforming greatly towards ‘Digitization’. Here at Aress Software, as a part of digital transformation- we not only help our clients deliver secure software solutions that will help to empower employees, engage customers, optimize operations and transform products. But, during this consultation, we also give a strong emphasis on information and data security. As digital transformation involves ‘Data’ and ‘Data is everywhere’, educating to reduce this risk is also important.

So make sure your ‘Digital Transformation’ journey is in safe hands. In order to know more about how we can improve your business agility, competitiveness, speed to market aligned to the digital transformation strategies, write to us at

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