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The remarkable rise of Mobile apps amid Covid-19

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Posted on Nov 13, 2020
by Himanshu Chate ( Sr. Manager Business Development)

The remarkable rise of Mobile apps amid Covid-19

The Covid-19 pandemic has troubled the economy and the way companies do business. Many businesses have expanded their mobile presence through existing mobile apps or built new apps to better serve their customers’ needs and increase sales. The mobile app downloads have surged since March 2020, when most part of the world began shuttering in place and non-essential businesses, spiking demand for home deliveries, in-home entertainment and video conferencing. Let’s look at some of the facts -

  • Global-consumer-spending in apps increased 36% from mid-March to early May while U.S. use of shopping apps soared 45%, according to AppsFlyer, a mobile marketing analytics firm.
  • As more employees worked from home during the first quarter of 2020, business app installs jumped 70% globally and user sessions increased 105% from a year ago.
  • Food and drink app installs have risen 21% and installs of entertainment apps such as streaming services skyrocketed 132%, reports mobile measurement company Adjust.

Take a look at how some of the industries have innovated with mobile-centric strategies.

Grocery and Food delivery apps –
Food delivery services and grocery store chains have modernized their mobile apps to better support social distancing guidelines by offering consumers home delivery and the ability to pay without having any physical contact with employees. Delivery services such as Grubhub, DoorDash, Instacart and Postmates have added no-contact delivery options on their mobile apps. Instacart had been testing its “Leave at My Door Delivery” feature with clienteles for some months.

Educational Apps
Education sector was no exception to what the entire world is going through. While education institutes are locked, e-learning has gained a huge thrust among faculties and students. Every institution has routed to the digital platforms to arrange online classes for their students to make learning uninterrupted. Educational apps are helping students from all around the world to get uninterrupted education. Institutes are conducting online lectures and webinars to help students enhance their skills using video apps such as Zoom, Skype, Google Duo, WhatsApp, and Facebook Video calls.

Healthcare Apps
With gyms shut, more health-conscious customers are turning to fitness apps. Some fitness apps have updated their offerings to better support its users’ wellbeing during the pandemic. Healthcare providers have updated their mobile apps to provide information on COVID-19, but also offer telehealth services. MyOwnMed has developed a COVID-19 app for the Drexel University to track symptoms.

Entertainment Apps
In the backdrop of pandemic, binge watching has helped people to overcome boredom. Apps like Netflix, Amazon prime, HBO Now, YouTube, Spotify, Google Play Music, Snapchat etc., have noticed an amazing spike. Kids have taken to more gaming apps to engage themselves and have a little bit of fun under these critical conditions. Grown-ups are engrossed in news apps to stay updated on what is happening around the world. News apps like CNN, BBC News, Google News, etc., have got more adhesion than ever before as people are worried and curious about the developments around second phase of Covid-19 wave and the development of vaccine.

Banking and Finance Apps
Apart from the banking apps, the adoption of Google pay, Paypal, Venmo, Square Cash, Zelle, Alipay, etc., has increased manifold to make payments. FinTech companies are also working towards powering mobile payments while maintaining security and robustness. With real-time transactions, Digital payment apps, instant payments and e-wallet apps have played a vital role in COVID – 19 pandemic.

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Category: Digital

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