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Changing use of mobile apps in the B2B world

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Posted on Jan 07, 2021
by Amol Gavai ( Vice President – Business Development)

Changing use of mobile apps in the B2B world

Businesses today are increasingly needing to empower their employees and partners to make real time decisions to help their customers. This calls for information or data at the hands of everyone involved with the business. This nicely coincided with the advent of mobile technology and hence the birth of B2B mobile applications. B2B mobile apps are those that (in most cases) companies custom build for the consumption of their employees, partners and sometime customers. The idea behind these is to give their employees access to data/information anywhere, thus increasing the speed of communication, decision making and eventually leading to higher customer satisfaction.

A B2B app is generally a straightforward solution built to solve a task or need. For example, a mass emailing app which is built for business development professionals to communicate with their clients. The app can have well-crafted email templates, features to set up email campaigns, uploading contact lists, setting reminders, generating reports for email campaigns etc. Such an app can be easily used accessed by its users from anywhere, thus increasing their productivity levels.

Outbreak of the Covid-19 pandemic has resulted in a huge surge in mobile commerce. It is growing faster than we can imagine. The value of mobile apps is huge, as they are increasing brand awareness, online sales, easy access to services. In the past, online selling was not considered important by B2B merchants. They used web portals as catalogs for their services and products. But now-a-days, B2B players are looking to acquire new customers as more B2B buyers doing online research to buy products online.

A report suggests that 74% B2B buyers are purchasing half of their needs online. Another report suggests that 75% of B2B procurement is going to happen online within the next few years. According to Gartner, the enterprise marketplaces are a new business model and a one-stop-shop for B2B buyers. Such marketplaces if available as mobile apps will boost online sales for B2B players for obvious reasons stated above.

Some more benefits of using B2B apps can be summarized as below:

  • To keep up with the pace and changing needs of today’s B2B world, thus increasing productivity, reducing operation costs, enhancing efficiency and helping the businesses to grow further.
  • Bespoke/custom made B2B mobile apps always fit better over off the shelf products as they can create/increase brand awareness, safeguard data and control the IPRs (Intellectual Property Rights) B2B mobile Apps are now almost mandatory for any organisation looking to achieve significant growth and also increased customer satisfaction.

Aress Software has a dedicated mobile app development team with senior mobile app developers that can build native apps on iOS, Android as well as cross platform apps using latest tools and technologies such as Flutter, React Native, Kotlin, Ionic, Xamarin. Please write to me at to know more.

Category: Digital

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