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5 essential Year End tips for refreshing your eCommerce Website

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Posted on Nov 10, 2020
by Dev Kumbhare ( Sr. Manager Business Development)

5 essential Year End tips for refreshing your eCommerce Website

The New Year is a perfect time to give your eCommerce site the refresh - especially if your website is the key to your business. Your eCommerce site might be bringing in the sales, but you need to ensure you’re getting all the customers you need – and not losing any in the shuffle.

With the holiday season behind us, it’s time to prep for the year ahead, and an important part of that is getting your website up to date. Not only do you likely need to update products or service offerings but making seemingly small changes can also have a significant impact sometimes. If the answer is ‘No’ to any of the below key questions, then it is time to seriously think of re-visiting your website and making changes/updates that will help keep pace with the current market and competition,

  • Is your website living up to expectations?
  • Is it driving traffic and revenue for your business?
  • Are you getting a solid return on your website investment?

Here are few essential tips which eCommerce businesses might want to consider when giving a make-over to the website

1. Implement Chatbots for customer support
eCommerce is the industry where chatbots fit perfectly, as in commerce, especially retail, the “conversational” aspect is particularly important. Currently, one of the dominating trends in eCommerce is the fusion of online shopping and messaging applications. This model has earned the name “conversational commerce” and is literally changing the way people shop online. The concept of a bot guided purchase and commerce experience has enormous potential. Chatbots have the capacity to handle thousands of requests at the same time and respond in a meaningful manner. Using chatbots, the entire experience of shopping online can be improved and made more fun for the customers

2. Make website ‘All-Responsive’
A recent study indicated that now, 51.12% of global web traffic originates from mobile devices. This number was at 48% last year, which means that this is a growing trend.Since the number of mobile purchases follows the rising number of online shoppers, owners of eCommerce businesses have to be able to meet their demands and make improvements to the shopping experience. Since an eCommerce website is the experience placeholder, responsive design is more than a recommendation – it’s a must-have.

3. Check website for speed optimization
Having a fast website will benefit your customers’ experience with your service and product. ThinkWithGoogle claims that negative user experience reduces the chance of a repeat purchase by 60%. A less considered consequence of slow load speed for mobile versions of online stores is its negative effect on the ranking in search results. Due to slow load speed, search bots may not have time to fully index pages. An article by The Mainfest has given 8 pointers that could help to speed up your website;

  • Investigate poor performance
  • Change the hosting
  • Start using CDN
  • Limit the page size
  • Reduce HTTP requests
  • Optimize Time to First Byte (TTFB)
  • Revise third-party extensions
  • Oversee website performance

4. Optimize the check-out process
Creating the best eCommerce checkout for customers is about developing a great customer experience to improve your conversion rate. For best results, focus on reducing your checkout abandonment rate, as customers that leave have a significant impact on your bottom line. Checkout abandonment is when customers leave the payment process after it has been initiated. As you update and accelerate checkout functions, consider these suggestions from 14 ECommerce Checkout Best Practices to Improve Conversions & Revenue

5. Offers and Discount tactics
Year end is great to start testing new discounts, offers or promotions. Start by putting discounts, coupons and offers on the most visible areas of your homepage. Think banners, opt-in offers and pop-up ads. The goal is to convert the traffic on your e-commerce site instead of letting them find your competitor with better deals. If you’re already doing this, it’s time to start testing.

Aress has a team of eCommerce experts who can help to kick off to a great 2021 and take your customer satisfaction to a new level, giving a boost to your overall return on investments. At Aress, we render unrivalled eCommerce development services by creating cutting-edge online storefronts with our proficiency in the latest technologies. We build eCommerce websites that are highly user-friendly and engaging for various business sectors across the globe.

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