To scale your business and survive in today’s competitive capitalist market, companies need to develop mobile apps rather than just focusing on web app development.
Following are few important reasons for this.
Tailored Communication: Web development services are unable to offer tailored communication responses like that of a mobile app. Through google maps and satellite tracking, mobile apps can personalize their communication patterns based on a customer’s location. This creates easy usability for customers, which in turn, encourages positive customer purchasing behaviour.
Notifications: Mobile app notifications are of two types: push and in-app notifications. Unlike email notifications which are a part of web app development, mobile apps aren’t intrusive and don’t clog your inbox. Mobile app notifications give users a choice. Users can choose the kind of notifications they would like to receive. For example, they can choose whether if a company can alert them about the latest deals, grant permission to access their contact list, and more.
Mobile Device Features: For easing usability, one of the prominent features of a mobile app is its ability to connect with a mobile’s features. This includes a phone’s camera, microphone, GPS etc. Through these features, users can upload information about themselves in seconds. For example, if a purchase requires photo verification, then a picture can easily be selected from your mobile’s photo gallery. These options are not available to a user in a web app development service.
Offline-Mode: To access a web application service on a desktop, you require internet connectivity, but for certain mobile app features, you don’t. An app can be opened, and customers can change their basic information in the content section without internet.
Ease of Design: Web applications are heavily dependent on browsers and a desktop’s browser capabilities to perform functions. An app, on the other hand, can be designed with much more ease. An app can be designed with elements like ‘tap’, ‘swipe’, ‘push’ etc.
New Avenues to Explore: Unlike web apps, mobile apps can be personalized to suit the cultural and behavioural patterns of users in different countries. Designers get to experiment with different forms of content. This form of personalization can impact user behaviour for the better.
User Interaction: Users spend more time on apps than they do on web development services. Cheaper internet rates and mobile phones are making it possible for more people to own mobiles. With more mobile phone users, user interaction with apps is steadily on the rise. According to a recent report, mobile users spend 86% of their time on mobile apps and just 14% of their time on mobile websites.
New Conversion Rates: Mobile apps are becoming very strong avenues of customer engagement and conversion for companies. A huge shift has taken place in web development service jobs. For example, there is a high demand for UX writers who understand mobile app content.
Brand Visibility: Apps are soon turning into the best form of advertisement for companies. For example, Instagram and Snapchats’ popularity has increased, making it a major advertising platform because of its popularity.
Speed: With just one touch, an app can be opened on your phone, which is faster than opening the web app on a desktop.
All these reasons makes it crucial for companies to have apps if they want to survive the digital age and reach to a larger audience online. We at Aress provide greater visibility to the brand and contribute to the higher conversion rate as well with our affordable web and mobile app development services. We will work with you to create an ideal app to discover, grow and expand your business opportunities in the app space.